One-Way Inbound Links
The best type of links to get are simple inbound links, to improve your website ranking. These are obtained by other website owners linking to your home based business opportunities website because you are considered an authority in a particular filed or the article/web page is particularly relevant. These type of links will come if you produce high quality content web pages, but they come slowly.
The other way of getting simple inbound links is from directories. Most, but not all, directories will list your home based business opportunities website without requiring you to link to them. The search engine and directory links page has a list of directories that you can list with.
Reciprocal Links.
The next stage to improve your website ranking is to build inbound links by using a link exchange mechanism. You link to another website and in return they will link back to you. This type of link is a reciprocal link.
The important thing to remember when exchanging links to other sites is to only exchange links to websites that are relevant to your own home based business opportunities website theme.